U.S. 30 Corridor Plan
Additional Projects: Comprehensive Plan, Unified Development Ordinance
Recognition: Outstanding Project (Unified Development Code), Honorable Mention, Indiana APA, (2010)
The U.S. 30 Corridor Plan defines a strategic vision for improving the function, appearance, and economic potential of a 4.5-mile highway segment that passes through the City of Valparaiso, a mid-size Indiana community located 50 miles southwest of Downtown Chicago. The planning process culminated in an illustrative design and policy document that set forth strategic recommendations for public and private investment activity. It also functioned as marketing collateral, helping to garner $25 million in streetscape and transportation improvements for a local Federal-aid project through INDOT. The City had previously retained Kendig Keast Collaborative (KKC) to comprehensively redraft its land development regulations into a single unified development ordinance, and to update its comprehensive plan.
One of the project’s challenges was to reconcile the corridor’s multiple and sometimes competing functions: to move high volumes of through-traffic as well as local traffic; provide access to property; carry important public infrastructure; connect several of the city’s activity centers, and serve as the City’s main “face” to the region. The plan shows how the corridor should redevelop in the event of major changes in market conditions or property ownership, while also making recommendations for proactive, targeted infrastructure improvements and redevelopment opportunities. The plan concluded with an implementation strategy, which presented a number of tools at the City’s disposal: zoning and special design standards; developer incentives; annexation policies; and direct public investment in infrastructure, landscaping, and possible participation in real estate development.