Page 43 - Murfreesboro, TN Comprehensive Plan: Chapter 7, Economic Development
P. 43

Economic Development            7.43


                                                                                                  DRAFT 12.02.15



                  7.7 Build Local            Building Improvement
                                                                 public services; and/ or community outreach. In turn,
                                                                 local staff could participate at a partnership-level in
                                                                 Chamber-hosted events and special initiatives that may
                  Economic Development                           have a more city-specific aspect to them.
                                             Bad redesign and “dark” or underused
                                                                                guidelines promulgated by a City’s
                                             upper floors are common problems of
                                                                                historic preservation commission, civic
                                                                 More importantly, local staff must be much more involved
                                             many older downtowns. Both conditions
                                                                                design commission or Main Street board.
                                                                 and proficient in the physical aspects of community
                  Capacity                   detract from the attractiveness and   Main Street organizations and staff
                                                                 economic development, particularly redevelopment.
                                                                                often provide technical and architectural
                                             vitality of downtown districts and can
                                                                 Local staff should be capable of helping package
                                                                                assistance.
                                             pose a drag on visitor and investor
                                                                 and serve-up (re)development deals that might not
                                             interest alike. Some fairly common
                                                                                UPPER-FLOOR OCCUPANCY GRANTS
                  It is unusual for a city the size of Murfreesboro to   otherwise happen without  direct  public  involvement.
                                             incentive  programs  can  help  impel
                  experience its level of recent economic growth without   See Figure 7.12,  New “Economic Development Roles”
                                                                                To help relieve the deadening effects
                                             property owners to maximize the value
                  any formal economic development programs or staff.   (page 7.48).   of dark upper floors in downtowns
                                             of their buildings while restoring and
                  This is testament to the good work of the Rutherford   An immediate recent example would be projects like the
                                                                                aspiring to be more lively, some cities
                                             revitalizing Downtown Murfreesboro in
                  County Chamber of Commerce and current City staff,   Gateway development and the eventual redevelopment
                                                                                offer financial assistance for substantial
                                             the process. None should be used in-lieu
                  as well as the City’s location in the growth-path of   of the City’s   upper-floor renovations intended to
                                             of, but rather in addition to, aggressive  historic ‘Bottoms’ area. Other examples
                                                                                reactivate long dormant spaces above
                  burgeoning Metro Nashville.   code enforcement.    could include: assembling land for a new mixed-use
                                                                                street level.
                  Although the City has done a fine job in harnessing   Downtown parking structure; the development of a
                                             FAÇADE GRANTS AND LOANS
                  “backbone” companies involved in the essentials of   new City-led business park; or managing an incentive
                                                                                These grants and loans are often funded
                                             The most common form of building
                  making  and  moving  things,  City  leaders  now  seek  to   program for the restoration of Downtown building
                                                                                in the same way as façade grants
                  diversify the local economy and to reposition it for more   facades and/or upper-floor commercial/residential uses.
                                             incentive is façade grants and loans.
                                                                                described  above.  However  because  of
                  high-wage, knowledge-based industries – the types of   Local staff may also be involved in the development and
                                             These are typically small-dollar matching
                                                                                the high cost and often upside-down
                  industries more befitting an emerging “Eds and Meds”   management of a business incubator and parlaying
                                             funds for the exterior repair and
                                                                                economics of returning vacant space
                  community on the fringe of a fast-growing metro area.   it into opportunities for a broader continuum of
                                             restoration of formerly historic buildings.
                                                                                to active use (including American with
                  This  type of transition  will require  a deliberate  effort   entrepreneurship development services, programs and
                                                                                Disability Act compliance, e.g., elevators
                                             A typical transaction would involve
                  to move beyond reactionary, single-project economic   places.   and Universal Design), funding needs to
                                             the City putting up a dollar-for-dollar
                  development efforts toward softer, longer-term efforts   Ultimately, the energies of the local staff will be directed
                                                                                be more liberal and tied to the estimated
                                             match to return a highly visible, but
                  to enhance the City’s overall place-quality and its   by the interests and priorities of the people in a
                                                                                post renovation value of the property.
                                                           modernized
                                                                       historic
                                             inappropriately
                  economic dynamism.                             position to effectuate change. Besides elected officials,
                                             building to something closer to its   Generally speaking, any grant that can be
                  Beyond  the  implementation  of  new  economic   this includes industry CEOs, major property-owners,
                                             original look. Funds are usually set aside
                                                                                amortized through incremental property
                  development incentives and programs, this involves   institutional and philanthropic leaders, high net-worth
                                                                                tax revenues over a term of five to eight
                                             from the city’s general fund or from an
                  changes to the physical environment as well as creating       years is probably a good candidate for
                                             existing TIF district and design oversight
                                             is guided by historic preservation
                  opportunities and places for entrepreneurs and like-
                  minded individuals to connect, interact and derive a
                  strong  sense of  community.  It  involves  working  and
                  managing important relationships on a very consistent
                  and interpersonal level and connecting people and
                  projects to resources outside of traditional channels.
                  Making this turn will require dedicated and versatile
                  economic development staff, an economic development
                  budget, and myriad volunteer and in-kind resources. An
                  internal  economic  development  staff  should  serve  to
                  augment, not duplicate, the efforts of the Chamber by
                  helping to work through the ground-level mechanics
                  of company relocations and expansions and by rooting
                  out business leads that the Chamber or state could help
                  assist through its county-wide network of businesses,
                  banks and educational institutions.
                  In short, local staff would work within a partnership
                  relationship with the Chamber on Murfreesboro-specific
                  projects that may require more hands-on assistance
                  in the way of local incentives; land assembly; the
                  coordination of local entitlements, permitting and
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