Page 9 - Cuero, TX Downtown Plan

Cuero Consumer Profile

5-mile 10-mile 15-mile
Population 9358 11,100 15,623

Average Disposable Income $36,190 $37,274 $38,648
Median Household Income $30,876 $33,650 $35,825

Percent Homeownership 68% 71% 75%

Average Home Value $67,642 $73,137 $75,623
Number of Households 2917 3656 5421

Avg Household Size 2.56 2.55 2.53

Average Household Expenditures/Year
Apparel $955 $980 $1013

Food $4922 $5071 $5230

Entertainment/Recreation $2092 $2172 $2260
Restaurants $1995 $1999 $2064

Household Furnishings $1087 $1126 $1172
Retail Goods $16,046 $16,602 $17,179

TV, Video, Audio $793 $815 $838

Source: ESRI Business Analyst 2012

Retail Leakage and Surplus
Cuero Trade Area
For the purposes of this study, the primary trade
area was conservatively estimated to be about 10 Gonzales County Lavaca County
miles around Downtown – less than half the distance
to Victoria. Within this area, data is available for
approximately 35 different retail segments as shown
in the graph on the following page. Overall this area
has a retail surplus of about $3.6 million – meaning
that it already relies significantly on outside spending.
Looking deeper into the data, however, reveals that the
area sells well above “par” in only a few key segments 5 mi. 10 mi. 15 mi.
such as autos ($1.9 million), gasoline ($4.5 million),
and general merchandise department stores ($3.8
million), which collectively tend to skew this aggregate
figure. Somewhat smaller surpluses exist in groceries DeWitt County
($926,000) and sporting goods/hobby ($253,000). Victoria County
While the area exhibits a gross trade surplus, there
are far more potentially under-served segments where
there is net leakage than the converse. In particular,
there is a significant leakage of electronics and Goliad County Victoria
appliances ($1 million), building materials and garden

ADOPTED 03.04.13 9