Page 6 - Murfreesboro, TN Comprehensive Plan: Chapter 7, Economic Development

7.6 Chapter 7

DRAFT 12.02.15

Complete Communities:

Place-Based Economics

A Place-Based Economy is an economic development
strategy which utilizes a community’s natural, cultural,
scenic and heritage-related amenities to foster economic
development activity. The strategy focuses on features
unique to the place, builds on existing assets, and uses
the assets as a means of attracting new investments and
strengthening existing businesses. Cities throughout
the country have capitalized on their unique attractions
and features by promoting themselves in a vibrant and
appealing manner for residents and visitors alike.
Many amenities and places can be the focus and
attraction of a place-based economy. Some examples
include, but are not limited to:
Natural: attractions located near mountain ranges,
forests, rivers and waterfalls, beaches, or other
vibrant and aesthetically pleasing features.

Cultural: focus is on the ideas, customs, and social
behavior of the cultures to originally live in the area,
including unique ethnic groups and Native American
tribes.
Scenic: secluded from urban areas, are located
where natural features can be viewed and enjoyed,
can range from private cabin getaways to scenic
road tours.
Heritage: communities with strong European roots
and western towns which have maintained a sense
of their former residents.
Retail Districts: shopping areas with multiple
tenants, unique amenities and building design, and
pedestrian circulation.

SIGNAGE DOWNTOWN CALGARY, ALBERTA MONTICELLO, CHARLOTTESVILLE, VA