Page 36 - Cuero, TX Downtown Plan

Years
Rank Projects and Programs Lead Entities
1 - 2 3 - 4 5+

Develop underwriting and project eligibility criteria, which may
include: low-interest and deferred loans, sale-leasebacks, façade
improvements, sign grants for historic properties, and technical 
assistance (design) grants.
DOWNTOWN CUERO PLAN
Disseminate program information amongst business groups,
developers, brokers, educational institutions, and the general
public through marketing collateral, educational workshops, guest 
speaking events, and roundtable discussions.

CDC,
(Proposed)
12 Joint Marketing
Main Street,
Chamber
Solicit annual financial support from the Chamber of Commerce,
CDC, (proposed) Main Street Cuero, and the City to be used for 
joint marketing collateral and coordination to increase regional
and local tourism.
Under leadership of the (proposed) Main Street Cuero, form a
Downtown Marketing Committee with representation from all
the funding organizations to ensure organizational interests are 
equitably served.
Enlist graphic design professionals to create a unified branding
message, iconography, and color palette that incorporate the
findings of the Downtown Cuero Plan with additional community 
inputs.

Hire professional designers to develop a multi-purpose Downtown
website that highlights special events, development resources,
real esate listings, and local news. Identify and fund a website 
administrator that will keep the site current.
Develop a suite of Downtown marketing collateral (e.g.,
brochures, direct mail, newsletter templates, welcome packets)
that can be used by different entities and organizations that 
promote Downtown tourism.
Consider regional broadcast PSAs to promote Downtown cultural
amenities and special events. This could include a regular series 
on Downtown events, programs, ground-breakings, and history.

Table 6.2, Project Considerations

Years
Rank Projects and Programs Lead Entities
1 - 2 3 - 4 5+
13 Parking Signage City

Invest in parking signs that reserve on-street parking for business
customers only. If the problem persists, consider enforcing a two- 
hour parking maximum.

36 ADOPTED 03.04.13